today at work, i received three different emails containing the word “breast” in the subject line. and i’m thinking, there is no way that would have happened 50 years ago. good way to get people’s attention though. and the body copy read on…”october is breast cancer awareness month…you can pick up your little pink ribbon bla bla bla…”

i first became aware of this while working with the team that launched the first version of www.fordvehicles.com/thecause. it was one of the most personal projects i have ever worked on. an author, a survivor, helped with the concepting of a lot of the content.

so please everyone, go find yourself a cute little pink ribbon. you too can be one of “those” people. the kind that wear ribbons. next, you’ll be wearing bumper stickers. but, i digress.

i was talking to someone at work about this month-long awareness thing and she was wondering if she had missed all the race for the cure events. i later sent her this link.